The song was launched on May 17 on GagaVille, a uniquely designed neighboring farm in Zynga games FarmVille. Beside partnering to release the song, GaGa also teams up with Zynga to give gamers a free download of "Born This Way" album when they purchase a special Zynga $25 game card, available exclusively at Best Buy.
"I want to celebrate and share 'Born This Way' with my little monsters in a special way that's never been done before," GaGa said in a statement. "Zynga has created a magical place in FarmVille where my fans can come play, and be the first to listen to the album."
"We're focused on creating cool new ways to entertain and surprise our players," said Owen Van Natta, Zynga's executive vice president of business. "Our partnership with Lady GaGa offers many new experiences: Exclusive access to music in-game, a mobile contest, a free album bundled with Zynga game card purchases and limited edition virtual items across ten Zynga games. We want to thank Lady GaGa for working with us on this truly great surprise."
The partnership program includes "Exclusive Access to Music" which gives first listen to un-released songs from "Born This Way" every day from May 17 to May 19 by completing quests and unlocking Clear Channel's iHeartRadio player. There is also "Words With GaGa" contest which will reveal a new word each day that relates to the artist or her new album.
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